Month: November 2018
Editing Photograph
BEFORE
AFTER
Final Posters & Evaluation
I am really satisfied about my final posters, they all convey a deep, impactful message about P.T.S.D and how the target audience would be impacted by them by their haunting yet eye catching design. If these posters were be printed and displayed, they would be A3 showcased near a hospital or in a hospital, at a bus stops as a bus is a common way people get from A to B, also train stations.
The posters are for the Mental Health Foundation, which is a British charitable organisation that provides information, carries out research, and campaigns to improve services for people affected by mental health problems.
SOLDIER FINAL POSTERS
The first soldier poster features words associated with P.T.S.D floating in the head area conveying a mind battle between the symptoms and the general mind. The words are red which will indicate a warning or danger of the words and the head being white symbolising hope. The is featured as really like the juxtaposition between the serious mood and tone of the poster and the smile which conveys happiness and peace of mind.
The second poster uses fragmented shapes to conveys isolation and poor state of mind, the background is black because it symbolises fear, mystery and death which the soldier is being haunted by.
EYE FINAL POSTERS
These posters were a success because the message is impactful showing imagery of conflict in the eye which creates the focal point of the poster and the blood red increases the engagement and dark tone. I chose different skin colours on both posters to avoid isolation towards any ethnic as anybody can have a mental illness.
WHAT WOULD YOU IMPROVE?
I would take my own images of an eye to experiment with different perspectives to make my posters look more different and interesting and use different people from different religions and backgrounds so even though the target audience is for people that knows someone or family member that has the condition, but also opens to a broad audience at the same time.
Eye & Face Experimentation
I asked my colleagues to choose which design was their favourite and what worked well with the typeface. Most of them picked the bottom left design because “The white against the red background makes the poster more engaging and would lead the target audiences eyes to the focal point; the red eye.
The chosen typeface is called ‘Blackout’ which is an ironic name for the subject matter. The colour choice was bright red as its an engaging colour which symbolizes warning, danger, blood, war and power. The words that I chose relate to P.T.S.D like the side effects and mental illnesses during the P.T.S.D process.
I experimented with text to see if it increased the dramatic effect to the posters, was relectant to include text as sometimes imagery speaks louder than words. The quote from the 1979 Vietnam film ‘Apocalypse Now’ “The Horror….The Horror” was included to convey a more sinister approach and referencing a cult film dealing with the same subject matter.
These poster designs convey a more haunting yet eye catching effect due to the distorted imagery The fragmented poster (Left) to influenced by my other fragmented designs, instead an image is placed behind the shapes revealing dead soldiers in trenches. The other poster (Right) users low opacity to reveal the same image making the poster more disturbing.
These experimentations visualise the mind and conveys strong events during conflict and what they see in the head everyday. The first experiment (Left) creates a haunting feel as the imagery covers the veterans eyes symbolizing power and mastery over the veteran like a disease. The second experiment (Right) is the same but features a smile, this was included as I wanted to create a juxtaposition between a serious message and a misleading visual giving it more attention and gives the target audience something to think about.
These experimentations are really effective as the fragmented shapes convey isolation, unforgotten and depression. The black and white increases the mood of the poster as it hits the target audience (people who know or a family member suffering from P.T.S.D) stronger including the sad facial expression from the veteran placed in the shapes. Which in a way makes the poster more sinister to look at. This also conveys that they’re mind is lost and is spiralling out of control.
These are rough ideas of how to convey my message across to the target audience by using impacting imagery and dark tones of colour. This will increase its attention and message and hopefully raise eyebrows to the target audience.
P.T.S.D Moodboard, Font Choice & Colour Scheme
These images match the mood and tone that I want to convey when developing my poster ideas, the colours are not bright which is good because the message is a serious subject and to be taken seriously if bright colours were included, the message would not be or potentially be inconsistent.
Harry Twyman Art & Graphic Design Blog 